(Serene House is the current English name of 慢慢生活馆，one of the best chain massage brands in Shenzhen.)
I. 6th Anniversary Theme: Redefining Urban Downtime via "Chilling"
In the high – octane urban living rhythm, "chilling" (摸鱼) has transcended its connotation of idleness; it has become an earnest yearning for brief respites. As Serene House commemorates its 6th anniversary under its new English brand identity, it has ingeniously integrated this concept into its wellness services through the "Massage and Chill Festival." Fueled by its well – received "White – Collar Chill Package" – a 30 – minute shoulder – neck massage complemented by a 20 – minute hot compress, all for under ¥50 – the brand has managed to sell over 20,000 packages annually on platforms such as Meituan.
This offering precisely targets the pain points of Shenzhen's office – goers during lunch breaks. Given that the average daily work hours surpass 8 hours, more than 70% of employees are on the lookout for swift and effective methods to alleviate fatigue. The "Chill Package" capitalizes on fragmented time, enabling professionals to momentarily break free from stress and rejuvenate. This harmonious blend of wellness and relaxation dovetails with the "New Chinese Wellness" trend, presenting cost – efficient solutions for health – conscious young adults.
II. 6 Years of Expansion: From Shenzhen to the Greater Bay Area
2.1 Data – Backed Triumph: 60+ Stores, 5 Million+ Client Visits
Since its establishment in 2019 as ManMan Spa Massage, Serene House has witnessed rapid growth, boasting over 60 directly – operated stores across the seven districts of Shenzhen. Strategically positioned near subway stations within malls and office buildings, the brand ensures unparalleled accessibility, allowing customers to "swing by for a massage while on the move." Expanding beyond Shenzhen, it has extended its footprint to cities like Guangzhou and Maoming, thus spreading its influence throughout the Greater Bay Area.
The brand has served over 5 million customers and has consistently ranked among the top 10% of Meituan's "Gold Store Sales Ranking" for five consecutive years. In 2021 – 2022, it clinched the "National Top 10 Popular Brands" award, becoming the sole Shenzhen – based massage brand to achieve this remarkable feat.
2.2 Diversification and Technological Integration
Serene House has rolled out sub – brands to meet diverse demands:
Bubble Elephant: A trendy line tailored specifically for the youth.
Mini Vacation and Serene Wellness Bistro: These offer quick and convenient wellness services.
Serene Chinese Medicine Clinic: It provides professional Traditional Chinese Medicine (TCM) therapies, including acupuncture and tuina.
Technological innovation lies at the heart of the brand. It has introduced an AI Physiotherapy Robot that utilizes precise acupoint detection and personalized algorithms for deep – tissue relaxation, pain alleviation, and detoxification, seamlessly fusing tradition with state – of – the – art technology.
III. Innovative Business Model: Tech – Propelled Wellness
3.1 Proximity and Efficiency: Subway – Centric, Asset – Lean Operations
Stores are strategically located near subway stations, primarily targeting commuters in Shenzhen, where the average daily commute exceeds 1 hour. This model significantly cuts down on time costs, making wellness services an integral part of daily routines.
With a team of over 1,000 skilled therapists, along with rigorous training and performance – based incentives, Serene House ensures consistent service quality.
3.2 Global Expansion: Franchising and the 2030 Vision
In 2025, the brand launched its franchise program, offering comprehensive support in site selection, training, and supply chain management. Leveraging its operational acumen, Serene House aims to establish 5,000 stores globally by 2030, thereby promoting Eastern wellness culture on a global scale.
IV. Future Prospects: "Health+" for Industry Transformation
Serene House intends to enhance digital experiences through personalized services and AI – powered recommendations. It also delves into "Wellness + Social" and "Wellness + Tourism" models, including partnerships with Bay Area travel agencies for wellness retreats and in – store health workshops.
On the occasion of its 6th anniversary under the new English brand identity, Serene House advocates for urbanites to redefine efficient living with the laid – back attitude of "chilling" (摸鱼), driving the adoption of a sustainable health – keeping lifestyle.
(Note: Data as of March 2025. Details are subject to official announcements.)
SereneHouse is a chain brand that offers cost-effective and comprehensive health services. Its stores operate massage and SPA businesses, aiming to make it easier for urban residents to engage in health preservation. The brand was founded in 2019, with its headquarters located in the city of innovation – Shenzhen. It has a national reach, and its stores are continuously expanding.